Amanda Grabowski take a closer look at what it’s like to live in a digital world.
Talk About Engagement
Check out what JetBlue did in NYC for a real-time campaign. It may be hard to scale, but maybe not as hard as you would think.
JetBlue Storefront Display Surprises and Delights Pedestrians…
This could be accomplished with a dedicated remote team in a single location (much like online video support) – all except the woman becoming real and meeting people.
To Ease Frustration, Make It More Human
Amazon’s Echo is a remarkable device. Like a friendly Siri for your home, Alexa (Echo’s personality) allows you to talk to it in a conversational tone. One thing that makes Alexa successful, is that the experience feels similar to talking to a learning assistant. Read more from Nellie Bowles at The Guardian.
‘She has a name’: Amazon’s Alexa is a sleeper hit, with serious superfans
Prince
There was no one like him. With Digital companies can respond faster than ever to the realtime changes that effect our world. See how the country responds to the passing of a legend:
Digital billboards across the country honor music legend Prince
Digital Expectations
Customer not only expect Digital to be part of their lives, they are demanding it. Aneysha Wakelin of SignStix dives into what customers are looking for.
Key facts driving customer demand for in-store technological disruption