Digital strategy is increasingly important to brands as Kevin Adema points out in his Article on Digital Doughnut.
OZY: The Future of Advertising Starts With Your Face
James Watkins at Ozy digs into the future of ad tech, but who watches the watchers?
Watkins shines a light on something we at LitmusBox have been working on for a while, audience recognition in the “mixed” world (digital + physical). How do we move technology forward and make sure that companies that use advanced ad tech are doing so responsibly.
Check out Watkin’s article and look out for more feature stories on LitmusBox.
In The Wild: Clarity Matrix MultiTouch Video Walls at Thibodaux Regional Medical Center
Leyard example of a touch 3×3
Getting Back to Project Basics: 4 Mistakes to Avoid on Your Next Digital Project
A great quick read from Alaina Roberts of DotLabel. It is amazing how often these things occur.
SignStix Set to Launch ‘Player-Less’ Digital Signage in Partnership with Leading Screen Manufacturers
SignStix, the multiple-award winning digital engagement platform, is soon to launch a much-anticipated System-on-Chip (SoC) player module, enabling its software to be installed directly onto a range of commercial display panels from some of the world’s leading screen manufacturers including Toshiba, Phillips and Samsung.
The Benefits of DOOH Signage
Check out this great article on the power of DS, how millennials react to ads, and how DS can be more engaging than other media.
What a Project(ion)
Ever wonder how to transform a historic building with destroying the architecture or history? Check out the projection mapping work done by Technomedia Solutions on the St. Louis Union Station.
http://www.digitalsignageconnection.com/projection-mapping-rejuvenates-st-louis-union-station
Make sure to watch the video for some amazing effects and read the article on how it was done.
Millennials and Beyond – it’s Like Magic.
Mike Walsh, Futurist and CEO of Tomorrow, takes a look at what the youth today expects out of experiences. (Hint – it involves technology).
Windowless
Full Court Video
Professional sporting events have turned into full time entertainment venues. They keep the fans engaged even when there is no action.
Pepsi Center Upgrades and Customizes Video Projection System