New York City Ballet wanted an app to allow users to connect with the ballet and share their ballet moments online.
LitmusBox developed a web app for mobile and desktop that allows users to engage with the brand by uploading an image and sharing it. The app is a one page site with an incorporated widget allowing users to add and share photos. Once photos are added, users may reposition and resize the photo as well as add a #withballet filter to the photo. The app allows users to either share photos on social feeds (twitter, facebook), email or download to share on other channels.
UGC content is also saved for use by the ballet for future campaigns.