Where is your digital signage taking you? How about across the street? Car maker Smart took on the challenge of…
The Benefits of DOOH Signage
Check out this great article on the power of DS, how millennials react to ads, and how DS can be more engaging than other media.
What a Project(ion)
Ever wonder how to transform a historic building with destroying the architecture or history? Check out the projection mapping work done by Technomedia Solutions on the St. Louis Union Station.
http://www.digitalsignageconnection.com/projection-mapping-rejuvenates-st-louis-union-station
Make sure to watch the video for some amazing effects and read the article on how it was done.
Millennials and Beyond – it’s Like Magic.
Mike Walsh, Futurist and CEO of Tomorrow, takes a look at what the youth today expects out of experiences. (Hint – it involves technology).
Windowless
Full Court Video
Professional sporting events have turned into full time entertainment venues. They keep the fans engaged even when there is no action.
Pepsi Center Upgrades and Customizes Video Projection System
Accessibility – not just for web
Amanda Grabowski take a closer look at what it’s like to live in a digital world.
Talk About Engagement
Check out what JetBlue did in NYC for a real-time campaign. It may be hard to scale, but maybe not as hard as you would think.
JetBlue Storefront Display Surprises and Delights Pedestrians…
This could be accomplished with a dedicated remote team in a single location (much like online video support) – all except the woman becoming real and meeting people.
To Ease Frustration, Make It More Human
Amazon’s Echo is a remarkable device. Like a friendly Siri for your home, Alexa (Echo’s personality) allows you to talk to it in a conversational tone. One thing that makes Alexa successful, is that the experience feels similar to talking to a learning assistant. Read more from Nellie Bowles at The Guardian.
‘She has a name’: Amazon’s Alexa is a sleeper hit, with serious superfans
Prince
There was no one like him. With Digital companies can respond faster than ever to the realtime changes that effect our world. See how the country responds to the passing of a legend:
Digital billboards across the country honor music legend Prince