OZY: The Future of Advertising Starts With Your Face

James Watkins at Ozy digs into the future of ad tech, but who watches the watchers?

Watkins shines a light on something we at LitmusBox have been working on for a while, audience recognition in the “mixed” world (digital + physical). How do we move technology forward and make sure that┬ácompanies that use advanced ad tech are doing so responsibly.

Check out Watkin’s article and look out for more feature stories on LitmusBox.