31 Mar 2017 Sticky Post By JT Mudge Posted in News Permalink Coke’s Global CMO Backed Away From Digital. And it might have cost him his job. Digital strategy is increasingly important to brands as Kevin Adema points out in his Article on Digital Doughnut. Coke’s Global CMO Backed Away From Digital. And it might have cost him his job. March 31st, 2017JT Mudge