Digital strategy is increasingly important to brands as Kevin Adema points out in his Article on Digital Doughnut.
James Watkins at Ozy digs into the future of ad tech, but who watches the watchers?
Watkins shines a light on something we at LitmusBox have been working on for a while, audience recognition in the “mixed” world (digital + physical). How do we move technology forward and make sure that companies that use advanced ad tech are doing so responsibly.
Check out Watkin’s article and look out for more feature stories on LitmusBox.