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Digital Engagement Gone Wrong

OZY: The Future of Advertising Starts With Your Face

21 Mar 2017 Posted in Got to Read, Links, News

James Watkins at Ozy digs into the future of ad tech, but who watches the watchers?

Watkins shines a light on something we at LitmusBox have been working on for a while, audience recognition in the “mixed” world (digital + physical). How do we move technology forward and make sure that companies that use advanced ad tech are doing so responsibly.

Check out Watkin’s article and look out for more feature stories on LitmusBox.

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