Measurement is the first step in understanding who your users are and how you engage with them across all your experiences.
Company success depends on understanding needs and desires of current and potential clients and customers. With audience tracking you can track and identify trends and interests among your clients and products as well as retrieve demographic data that is vital to your company.
You know where you want to go, but where are you now? Audience measurement helps you better understand your current customers and habits in addition to providing insight on product interest. Using this data will help you get where you want to be.
By understanding your audience and their interests, you can better understand what direction to take your business.
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